E-commerce

Datum: 13-05-2011

In the beginning of 2011 Promese has launched the unique web store Docu-shop.nl for TDM Entertainment. Docu-shop.nl is the web store with the best selection of promotional deals from TDM Entertainment. Thanks to this cooperation consumers can purchase popular documentaries by using printed vouchers or online at www.docu-shop.nl.

The first campaign on Docu-shop.nl started in April 2011 with a cooperation between TDM Entertainment and the Veteraneninstituut. The store offered the limited edition DVDs Soldaat van Oranje and Verzet in Nederland. Consumers could purchase the documentaries by using printed vouchers or by ordering at the brand new web store. After two months the campaign was followed by a promotion of the scientific magazine KIJK. Consumers could purchase the World War II documentary Operatie Barbarossa and receive the DVD Stalingrad to Kursk for free.

A new campaign for Museumkaart was launched by TDM Entertainment in July. The Museumkaart campaign offered 4 popular scientific documentaries. Consumers could choose between The 100 Greatest Discoveries, Through the Wormhole (available as DVD and Blu-ray disc) and Hollandse Meesters. The promotion was advertised in a magazine which was distributed to the 700.000 members of the Museumkaart and a successful e-mail campaign. Consumers could purchase the popular documentaries by using the printed vouchers or online at Docu-shop.nl.

As an addition to the cooperation Promese launched a new application for a swift and efficient processing of coupons. At the moment the Coupon Registration Manager is being used for some campaigns of the online store Docu-shop.nl. Other realtime reports are available for TDM Entertainment thanks to the Promese web portal and Google Analytics.

TDM Entertainment exploits documentary and film rights in the Benelux. Promese provides the web store and the processing of orders (online and offline), payments, shipments and returns.